Archive for August, 2012

Television Media Analysis – What the Viewers Want

Monday, August 13th, 2012
When you're business is show business (doesn't matter if it's movies or television) it pays to know what the people want. Ratings are very important and are the seemingly arbitrary point system used by analysts to determine the worth of a program. Another important figure is how people are watching television.

Are they signing up for Direct tv specials or are they going through other cable or any of the other various competitors?

This is very important information for network executives to have because it can ultimately determine whether or not they will stick around with their current provider or move on. If more people… Read More